A Vancouver Writers Fest Special Event
Wednesday, April 5 at 7:30pm
823 Seymour Street, Vancouver
Decades spent steering an award-winning advertising company, and another decade exploring the art and science of promotion on CBC Radio: Terry O’Reilly knows a thing or two about marketing. In This I Know, he shares some of this hard-won knowledge with sharp insights and energizing anecdotes.
Whether you’re a marketer looking to gain a deeper understanding of results-driven ideas, or a reader intrigued by the ubiquitous yet often-opaque world of marketing, (or simply a fan of the radio show) O’Reilly offers an entertaining perspective on a growing industry.
Tickets (Prices do not include service charge)
- Adults $26
- Seniors $24 (65+)
- Youth $20 (under 30)
More about the book: This I Know by Terry O'Reilly
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.
Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.